Candie's Announcing: Britney Spears

"Britney's back and Candie's has her," commented Dari Marder, chief marketing officer, Iconix Brand Group, Inc. Marder added, "We are thrilled to announce our partnership with Britney, which marks her first ever apparel endorsement. We've worked very closely with Britney's team to develop creative programs that will deliver exclusive opportunities to our Candie's consumers. There is a perfect synergy between our Candie's girls and Britney's fan base and to be able to partner with her during such a monumental time in her career is very exciting for the brand."
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"We are very excited to feature pop culture icon Britney Spears' in the 2009 Candie's Only at Kohl's marketing campaign," said Julie Gardner, executive vice president and chief marketing officer for Kohl's Department Stores. "Britney is authentic and relevant, personifying the Candie's brand. We are confident that she will resonate with our young shoppers who want great style at exceptional value."
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